Meet the Team

Keith Hullum, CFP®


Keith Hullum, CFP®, is an advisor at Lovelace and Hullum Financial Group. Specializing in retirement and legacy planning, Keith has been helping clients identify and reach their goals for nearly two decades.

After attending Jackson State University, where he played varsity baseball for two years, Keith  transferred to West Virginia University and completed a degree in economics with a minor in communications. He began his career as a financial advisor immediately after graduating. He later earned his designation as a CERTIFIED FINANCIAL PLANNER professional, a certification only 1% of advisors earn. Keith holds a life and health insurance license, and series 7 and 66 registrations. With a genuine desire to help others, combined with a keen interest in finance, Keith provides the guidance necessary to help clients attain financial independence.

Using his deep financial insight, Keith offers honest, unbiased advice, helping clients discover tax-saving opportunities and strategies for wealth accumulation and distribution. Keith has devoted his career to helping others grow and protect their resources through business, retirement and legacy planning. He focuses on using strategies to help businesses and individuals thrive.

Originally from Detroit, Keith lives in Bloomfield Hills, Michigan. Dedicated to consistent self-improvement, Keith is involved in many charitable, professional and civic organizations, including The American Red Cross, The Detroit Golf Club, Million Dollar Round Table, West Virginia Athletics Booster Club, the National Association of Insurance Commission and more. When Keith has free time, he enjoys golfing, exercising and spending time at the ocean. 

Elizabeth Ehrenberg

Executive Assistant

Beth has been working in the financial services field for the better part of 20 years.

Desiray Williams

Office Assistant - Bingham Farms, MI


Desiray has worked remote and in office since the pandemic. Her studies and degree focus is from Western Michigan University. 

Gabrielle Dulberg

Executive Assistant


Gabrielle went to Western Michigan University and has since gained years of experience in the finance and mortgage industry. 

Larry Hullum

IT Director

Larry is responsible for hardware & software integration, troubleshooting & L&H technology decisions. He has over 10 years of experience in the IT field and with our firm.

Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.