Meet the Team

Keith Hullum, ^CFP®, is an advisor at Lovelace and Hullum Financial Group. Specializing in retirement and legacy planning, Keith has been helping clients identify and reach their goals for nearly two decades.

After attending Jackson State University, where he played varsity baseball for two years, Keith  transferred to West Virginia University and completed a degree in economics with a minor in communications. He began his career as a financial advisor immediately after graduating. He later earned his designation as a CERTIFIED FINANCIAL PLANNER professional, a certification only 1% of advisors earn. Keith holds a life and health insurance license, and series 7 and 66 registrations. With a genuine desire to help others, combined with a keen interest in finance, Keith provides the guidance necessary to help clients attain financial independence.

Using his deep financial insight, Keith offers honest, unbiased advice, helping clients discover tax-saving opportunities and strategies for wealth accumulation and distribution. Keith has devoted his career to helping others grow and protect their resources through business, retirement and legacy planning. He focuses on using strategies to help businesses and individuals thrive.

Originally from Detroit, Keith lives in Bloomfield Hills, Michigan. Dedicated to consistent self-improvement, Keith is involved in many charitable, professional and civic organizations, including The American Red Cross, The Detroit Golf Club, Million Dollar Round Table, West Virginia Athletics Booster Club, the National Association of Insurance Commission and more. When Keith has free time, he enjoys golfing, exercising and spending time at the ocean. 

Evie went to Saginaw Valley State University and has since gained experience in the finance and technology industry.

Hayley is a current Graduate Student studying to get a Masters in Biology with a specialization in Conservation and Animal Welfare.

Larry is responsible for hardware & software integration, troubleshooting & L&H technology decisions. He has over 10 years of experience in the IT field and with our firm.